Student takes first place in design competition
| May 3, 2016 |
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By Jessica Brown
Lauren Rasch, an English and Integrated Advertising and Public Relations double major, earned first place in the 11th annual PSAid contest. The contest asks for public service announcements (PSAs) that encourage Americans to donate money, rather than food, clothes or toys to victims of disasters. The 鈥淪mart Compassion鈥� campaign is sponsored by the USAID Center for International Disaster Information (USAID CIDI).
鈥淐ash donations are less expensive for donors and more beneficial to recipients than in-kind donations,鈥� according to PSAID.org.
Rasch, 22, entered the contest as part of an assignment in COMM 329: Advertising and Public Relations Design taught by Dr. Pam Morris and Prof. Jessica Brown. Rasch鈥檚 design was one of 80 record-breaking entries for this year鈥檚 contest.
鈥淚鈥檝e never really considered myself a design person necessarily,鈥� Rasch said. 鈥淚鈥檝e always been interested and pursued art and design, but I鈥檓 definitely a writer by trade.鈥�
Rasch won the print category of the contest. There was also a commercial broadcast category. Past winners have had their PSAs broadcast on television and printed in popular publications.
Paris Jackson, PSAid contest coordinator, described Rasch鈥檚 entry as 鈥渄istinguished,鈥� and said this year鈥檚 contest had many creative, earnest entries, which carried the same message of smart compassion.
鈥淭hey [designs] are a great way for students to contribute to real-world problem solving while having their work judged by an experienced panel of communication and humanitarian relief experts,鈥� Jackson wrote in an email.
Rasch, whose entry was titled 鈥淔lexibility Matters,鈥� was notified via phone and the win was quite unexpected.
鈥淚 was honestly shocked when I got the phone call,鈥� she said. 鈥淚 feel like there's a lot of those type of contest opportunities that pop in classes 鈥� especially when you're younger 鈥� and nothing ever comes of them. You submit it and you don't really think anything of it after that.鈥�
The win has inspired Rasch who is set to graduate in May.
鈥淚'm really starting to notice this semester how much being a writer can help with branding and design,鈥� she said. 鈥淎nd I'm starting to consider for the future more content strategy and branding functions.鈥�
To view Rasch鈥檚 winning design 鈥淔lexibility Matters鈥� click here: