NBA communication executive, Loyola alumnus, honored for service
| February 27, 2018 |
|---|
By Maggie Yarnold
Brian McIntyre had a lot to celebrate.
First, he was among the sold-out home crowd Feb. 24 that watched the Rambler鈥檚 Men鈥檚 Basketball team close out the regular season with a victory, earning top seed in the Missouri Valley Conference tournament.
Then at halftime, McIntyre was presented the Fr. Finnegan Award as part of Loyola Athletics Hall of Fame. This award honors an individual who has made great contributions to youth through sport.
鈥淚 was taken aback, nothing I ever expected. To be honored by the university is a special honor,鈥� McIntyre said.
Like Sr. Jean Schmidt, the basketball team鈥檚 chaplain, McIntyre brings people together and adds comfortability to an environment.
Like Porter Moser, the team鈥檚 coach, McIntyre listens to the people he works with and he鈥檚 a fair leader.
And like the late Gene Sullivan, a legendary Rambler coach, McIntyre is an establishment-changing powerhouse who has left a lasting impression on 暗网禁区and basketball.
McIntyre graduated from Loyola in 1972 and took off toward an ever-climbing career in the basketball industry. McIntyre worked in communications for the Chicago Bulls and began working as the vice president of communications for the NBA from 1981-2010 when he was promoted to and retired as the senior communications advisor for the NBA in 2014.
McIntyre launched many changes in communication policies for the NBA. He said he made changes that would build better communication by asking the players, coaches and media what they needed.
鈥淵ou try to build relationships with people first so they believe what you鈥檙e saying,鈥� McIntyre said. 鈥淲hen people work with you and they realize you鈥檙e trying your best 鈥� there鈥檚 a confidence that develops and a trust, and I believe that鈥檚 how you鈥檙e able to help people. I was fortunate, I came in when the NBA wasn鈥檛 all that popular. The league was open to a lot of ideas, we could change something on the drop of a dime, we could see something and run with it.鈥�
McIntyre harnessed the confidence he gained from his mentors and worked diligently toward his goals. He has since helped many rising journalists and public relations students gain their own confidence by speaking at universities. One of McIntyre鈥檚 mentors was Gene Sullivan. Sullivan was the athletic director at Loyola Academy while McIntyre was a student and later led the 1984-85 Ramblers to the NCAA tournament.
鈥淗e was an inspiration to me and he gave me shots of confidence when he was my athletic director. He [Gene Sullivan] gave me a jolt of confidence that lasted a long, long time,鈥� McIntyre said. 鈥淚鈥檓 forever indebted to Gene for listening to his student 鈥� it鈥檚 [the Fr. Finnegan Award] a great honor, I don鈥檛 know if I deserve it as much as Gene [Sullivan] or Jerry Lyne another Loyola coach. I want to accept this award in their honor because they had such a huge role in my personal development.鈥�
Dr. Tom Hitcho, the senior associate director of operations for the Loyola Athletics Department, was on the deciding committee for the Fr. Finnegan Award. He said the last time someone was honored with this award was 2006.
鈥淧art of the Hall of Fame is we have two special awards, so we thought about who should be chosen for this award [Fr. Finnegan] and Brian [McIntyre] was heads and shoulders above everyone,鈥� Hitcho said. 鈥淭hey did such a great job with the Bulls. The NBA office hired him and he just took off. 鈥� He was involved in the Olympics. He instituted the Sixth Man Award. White House visits. 鈥� In the world of basketball domestically, internationally, he鈥檚 one of the top guys.鈥�
McIntyre began the Sixth Man of the Year, Most Improved and Defensive Player of the Year Awards.
鈥淥ne of the awards I started was the Sixth Man of the Year Award 鈥� that was just to give a higher profile to parts of our game,鈥� McIntyre said. 鈥淭he idea of a sixth man is what a good team is all about 鈥� [Andre] Jackson was the Sixth Man of the Year last year for the Missouri Valley [Conference] and when I read that I felt a certain pride.鈥�
When McIntyre attended Loyola University, he was the last sports writer for Loyola News, the original school newspaper, and the first sports editor for the Loyola Phoenix. He said he thought he wanted to be a beat sports writer so he would read 15-20 newspapers a day and study how the sports writers wrote, what they focused on and how they laid out their pages.
鈥淲hen I got involved with the NBA it was a perfect match. I was able to match up my pitches with people who would be receptive to it,鈥� McIntyre said.
McIntyre has two awards named after him. The Professional Basketball Writers Association named an award for strong writers after him and the NBA Public Relations Directors鈥� Association named the trophy of an award honoring strong communication heads after him.
McIntyre has received many honors throughout his career, but he said getting an award from his alma mater is hard to believe.
Steve Watson, Loyola鈥檚 athletics director, said it鈥檚 an honor to recognize McIntyre for all he鈥檚 done for basketball.
鈥淭o be able to bring some attention to somebody who鈥檚 kind of been in the background is pretty cool,鈥� Watson said. 鈥淗e may not have been a player, but he鈥檚 as well respected as anyone in the basketball world.鈥�