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June 15, 2018

Any girl who鈥檚 ever doubted her own attractiveness after comparing herself with the surgically-enhanced, photoshopped female beauty in today鈥檚 media now has a new nemesis 鈥� the digital supermodel.

Taking perfection to a new level, the digital supermodel has made her first foray onto the fashion scene bolstered by a fake Instagram account and real-world press.

Computer-generated (CG) model , known as Lil Miquela online, has over 70,000 followers on her Instagram account. Recently, she appeared in a , where she modeled clothes by Chanel and Burberry and responded to questions in an interview.
The budding superstar mentions that she鈥檚 developed 鈥渞eal friendships and relationships with people online,鈥� although she adds 鈥淚 think we are in an age where authenticity is getting harder to find.鈥�

Ironic, coming from what is probably the least-authentic model in the world.

But she鈥檚 here to stay, and others are lining up for their day in the spotlight. CG model  is waiting in the wings for her chance to wear top brands for pay, and there are a whole group of creative CG wizards scurrying to develop the next 鈥淚t Girl.鈥�

And the 鈥淚t Girl鈥� moniker was never more appropriate. What is Miquela? Her creator is male, but who鈥檚 posing as her in interviews and on social media? What鈥檚 their background, their interest in 鈥渂ecoming鈥� Miquela and fooling with the public鈥檚 perception.

Make no mistake 鈥� people are duped into thinking that this 鈥渕odel,鈥� who poses with real-life celebrities like Nile Rogers and Kacy Hill 鈥� is authentic. They write to her, listen to her advice, and want to be like her.

But they can鈥檛 ever know her, be like her, or even copy her, because she鈥檚 computer generated 鈥� a trait that takes unattainable perfection, and our pursuit of it, to a whole new level.

Women through the ages have compared themselves to celebrities and other models with increasing dissatisfaction. With the advent of the CG model, generations of girls traumatized into  by unattainable female perfection now have an even more unrealistic goal. The ultimate in perfection has arrived on the scene and keeping up is going to be virtually 鈥攏o pun intended 鈥� impossible.

Besides the impact CG models may have on body image issues, there are two other stark realities at play: the subterfuge of unknowingly interacting with a non-person who is represented by some unnamed, unidentified entity 鈥� and false advertising.

The Falsest of Advertising

Any woman who鈥檚 tried on the latest fashion trend only to find what looks fabulous on supermodel Kate Moss adheres like an especially tenacious piece of Cling-Wrap knows the feeling. The quest to find clothing that looks like it 鈥渟hould鈥� has women feeling emotions that range from subtle disappointment to full-on outrage.

Fashion brands pay big money to models with the 鈥渞ight鈥� shapes for their clothing designs that will encourage women to buy them in the hopes that they can achieve that same elusive look. Makeup brands do the same, employing models that already have 鈥渢he right stuff鈥� to showcase their wares. You鈥檒l see full-lipped models hawking lip-plumping lipsticks and doe-eyed women urging you to buy the right eyeshadows to make your eyes larger and more appealing, even though they themselves don鈥檛 need the help.

Of course, if you don鈥檛 have full lips to begin with, the lip plumpers are never going to live up to the advertising. Same with the eyeshadows and the clothing. But now companies have a new weapon in their arsenal. A CG model can be created with emphasis on the appropriate body part, making products even more appealing.

As for clothing, it鈥檚 no surprise that a CG model is wearing CG clothing, albeit in a design that resembles the original. It will always have the perfect fit, perfect drape, and perfect lines 鈥� and here鈥檚 the kicker 鈥� on any CG body.

That鈥檚 right.

When I look at Kate Moss, I know the clothes she鈥檚 wearing probably won鈥檛 look the same on me. She鈥檚 tall, thin, and small-chested. I鈥檓 shorter, heavier, and ample up top. Those tiny tops just won鈥檛 be the same. But with CG, a creator can force those designs to fit any body shape 鈥� perfectly. The clothes are, literally, painted on. So, Kate鈥檚 tiny top can be made to look great on an ample bust, even if it鈥檚 an impossibility in real life.

From a consumer and legal standpoint, that鈥檚 a problem.

, also known as false advertising, refers to a manufacturer's use of hard-to-understand, deceiving, or blatantly untrue statements during product promotion. Truth in labeling means that any information a consumer might reasonably need to be made aware of should appear on a label.

Consumers need to know if the models they鈥檙e viewing are CG. This should be clearly labeled on every social media account, magazine spread, or anywhere else the 鈥渕odel鈥� appears. Consumers deserve to know the truth about who/what they鈥檙e interacting with.

Think of the implications behind a young man or woman interacting on social media with a model who鈥檚 not real. Sure, a real person is behind the interaction, but it鈥檚 not the person who鈥檚 posing with famous people, traveling the world, and wearing designer fashion for pay. In fact, what鈥檚 happening with Lil Miquela could be considered 鈥渃atfishing,鈥� a term used to describe what happens when someone lures an unsuspecting person into an online relationship by means of a fictional persona.

It鈥檚 misleading.

But so much about today鈥檚 computer culture is. Take , a twenty-something Instagrammer who catalogued her personal life journey for nearly 100,000 fans. Except the journey was far from personal 鈥� it was a fictional narrative played out under the guise of reality. Thousands of fans supported her through a break-up and interacted with her along the way, only to find out the entire thing was a performance.

That鈥檚 misleading and aggravating for those who reached out to her. At least she wasn鈥檛 selling anything. At least people weren鈥檛 suckered into buying something out of pity, support, or the wish to imitate her.

A New 鈥� Virtual 鈥� Reality

Joining Lil Miquela and Shudu on the public stage is the pink-haired Lightning character from the Final Fantasy VIII video game. Lightning was chosen to  premier handbag designer Louis Vuitton鈥檚 new designs in 2016 and once again, real-sounding words were put into a virtual mouth. Here鈥檚 an excerpt from her 鈥渋nterview:鈥�

鈥淭hough his style was new to me, the moment I laid eyes on his collection, it was as if I was hit by a bolt of lightning. (Ghesqui猫re) changed the way I see myself. Perhaps I鈥檓 finally learning who I truly am.鈥�

That鈥檚 a completely ridiculous statement coming from a fictional character, but at least in Lightning鈥檚 case, it鈥檚 obvious she鈥檚 an avatar, not a CG model posing as human.

Still, there鈥檚 becoming an alternate universe of reality-TV-like drama surrounding these CG characters in an attempt, it appears, to imitate real life. Lil Miquela鈥檚 account was supposedly  in 2016 by a rival model, Bermuda, who was the driving force behind exposing her non-humanity. Which she did, apparently, with 鈥渟haking hands.鈥� Is that even possible?

And now real people are jumping onto the CG bandwagon in a quest to extend their useful lives as entertainers and celebrities. The band ABBA, who found fame in the 70s and 80s with hits like 鈥淲aterloo鈥� and 鈥淒ancing Queen,鈥� are reunited and on tour again, even though the original members are in their 70s. How? They鈥檝e been turned into , their tongue-and-cheek name for avatars of themselves in their heyday. They鈥檒l be performing songs from their brand-new recordings 鈥渓ive鈥� on a televised performance which they say will be virtually indistinguishable from the real thing.

While this is great news for fans of the Swedish pop quartet, it might sound a death knell for those who live to see 鈥渓ive鈥� performances everywhere. But at least everyone knows the Abbatars are not 鈥渞eal.鈥�

It鈥檚 not the first time that Swedes have forayed into the digital world and stirred up controversy. Clothing retailer H&M drew fire back in 2011 when it was  they鈥檇 superimposed the faces of real models on CG bodies to sell their swimsuit line. H&M spokesman  confirmed the process, claiming it simplified photoshoots and put the focus on the clothing instead of the models. Except, of course, that the CG bodies are perfect in every way and better enhance the desirability of the clothing.

Future Shock 鈥� The Proliferation of CG in the Online Marketplace

Let鈥檚 face it 鈥� CG models are here to stay. They can be physically perfect or designed with any set of features and attributes you desire. They鈥檙e easy to manage, they don鈥檛 act like divas on a shoot, and they can鈥檛 sue you for sexual harassment. They can sell clothing because it looks perfect on them, and you can manipulate their 鈥渓ives鈥� and 鈥渟tories鈥� the way you never could with a flesh-and-blood spokesmodel.

But they are the ultimate cop-out 鈥� an extreme corruption of public relations. They are false advertising at its most outrageous. They represent everything bad about capitalism 鈥� greed, dishonesty, and the willingness to sacrifice the well-being of the consumer just to make a buck.

Although we can鈥檛 prevent so-called 鈥渃reatives鈥� from designing new CG personas to sell you everything from sneakers to luxury cars, we can, at least, slap a warning label on the back of their cold, pixelated environments.

Manufacturers, designers, and other sales venues should not be able to hawk their wares using fake people. At the very least, we should protect our up-and-coming generation of adolescents from comparing themselves to the ultimate in perfection. A large, easily-read label warning consumers that the entity they are seeing, engaging with, or reading an interview about, is CG should be clearly evident on every place a CG model appears. It should be on their Instagram page, their Twitter feed, Facebook page and any photos, advertisements, or interviews.

We can鈥檛 be too careful when it comes to setting boundaries between reality and the virtual universe. As CG becomes better and more realistic, the lines between real and virtual will be indistinguishable. As consumers and as human beings, we deserve to know the truth about the images that are thrown at us 24/7. No one deserves to endure feeling sympathy, empathy, and concern over an ethereal fragment of binary code 鈥� unless, of course, it鈥檚 your choice.

Nikki Williams is a bestselling author based in Houston, Texas. She writes about fact and fiction and the realms between, and her nonfiction work appears in both online and print publications around the world. Follow her on Twitter @williamsbnikki or at nbwilliamsbooks.com.

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